Known for its classic American style, and often featuring the red, white and blue of the American flag, Tommy Hilfiger's sportswear and casualwear for men and women was embraced by a wide audience. The pieces often have an updated "preppy" appearance, making them a popular choice with young professionals, but Hilfiger's clothing has also been embraced by the hip-hop and rock musician communities. He has dressed or partnered with varied artists such as Aaliyah, Britney Spears, David Bowie and Snoop Doggy Dogg. A partnership with musician Beyoncé Knowles resulted in the introduction of True Star and True Star Gold fragrances. The True Star Men's fragrance was inspired by and featured advertising with musician Enrique Iglesias.
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