When is a beach scent more than just a beach scent? When it's part of Amouage's stunningly inventive suite of new releases. Beach Hut Man, the newest from the Midnight Flower collection, is no mere salty aquatic- instead, as told by Creative Director Christopher Chong, it's "the story of an iridescent aromatic idyll that unfolds in the fragrant wild garden of a beach hut." What does that mean in plain language? It means that Beach Hut Man is equal parts oceanic and intensely green, for an utterly unique and exciting new masculine that invigorates and relaxes in equal measure.